roo2ya holds itself to clear ethical standards. These principles are not decoration — they define what we will and will not do, and readers can hold us to them.
- Source every claim. Primary sources, with outbound links where possible.
- Honest authorship. No invented staff, bios or photos; a human is accountable for every claim; our AI use is disclosed.
- The Aperture stays honest. A fair close-up and a fair wide shot; never a disguised call.
- No fabricated data. We render nothing rather than invent a price, supply, reserve or return.
- Disclose conflicts. Any contributor holdings relevant to a story are disclosed.
- No pay-for-coverage. We never take payment for positive coverage or promote presales as editorial.
Independence from advertisers and projects
No advertiser, exchange or token project has any influence over our editorial decisions. Commercial relationships are kept structurally separate from the newsroom: affiliate links are disclosed, sponsored content is labelled, and neither buys favourable treatment. If a relationship could reasonably be seen to affect a story, we disclose it in that story.
Conflicts of interest
Contributors disclose any holding that is material to something they write about, and we avoid covering assets where a conflict cannot be managed transparently. Our loyalty is to the reader, not to any asset, project or trend.
Accountability
When we fall short, we own it. Errors are corrected promptly and logged publicly on our corrections page, and readers are invited to challenge our work through our contact page. These standards sit alongside our editorial guidelines and methodology.
Nothing on roo2ya is financial advice.