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roo2ya

Ethics Policy

Last updated July 4, 2026

Why we publish an ethics policy

roo2ya exists to help readers see crypto clearly. Trust is the whole business. This page sets out the standards we hold ourselves to, so you always know what shapes what you read here and what does not. It works alongside our methodology and editorial guidelines.

Independence

Our editorial judgment belongs to our newsroom and to no one else. The people who decide what we cover, and how we cover it, are kept separate from the people who fund the publication.

  • Editorial is walled off from advertising. Commercial partners have no say in whether a story runs, what it concludes, or when it publishes. Buying advertising with us does not buy coverage, and it does not buy silence.
  • We never accept payment for positive coverage. No individual, project, or company can pay to be written about favorably, to be featured, or to have criticism softened or removed.
  • No project shapes its own review. When we cover an asset, its team does not get approval over our conclusions.

Sponsored content and advertising

We do run advertising and sponsored material, because it helps keep our work free to read. When we do, we make it unmistakable.

  • Sponsored content is always labeled as sponsored or paid, in plain language, at the top of the piece.
  • It is kept separate from independent editorial, so paid material is never presented as our newsroom’s own reporting.
  • Advertisers do not receive editorial coverage in exchange for their spend, and their placements do not influence how we report on them elsewhere.

Affiliate relationships

Some links on roo2ya may earn us a commission. Where that is the case, we disclose the affiliate relationship clearly. An affiliate arrangement never determines what we recommend, how we rank or describe an asset, or the conclusions we reach. You can read our coverage across coins and markets knowing the analysis is not for sale.

Contributor disclosures

The people who write for us are participants in the markets they cover, and we treat that openly rather than pretending otherwise.

  • Contributors disclose relevant holdings and material financial interests in assets they write about.
  • Writers disclose any consulting, advisory, or paid relationship with a project they are covering, and we may decline the assignment where the conflict is too close.

What we will not do

  • We do not promote presales or token sales as editorial. We may report on how such offerings work as a matter of information, but we do not market them, endorse them, or present them as opportunities.
  • We do not offer price predictions, and we do not give buy or sell advice. Everything we publish is informational and read at two focal lengths: the near lens of the verifiable detail, and the wide lens of what it means.
  • We refuse hype and doom in equal measure. No promises of riches, no declarations that it is over.

Corrections

We get things wrong sometimes, and when we do, we fix them. We correct errors promptly and transparently, noting what changed rather than quietly editing the record. If you spot something that needs fixing, see our corrections process or reach us through contact.

Questions

If anything here is unclear, or you believe we have fallen short of these standards, tell us. Holding us to this policy is part of how we keep it meaningful. Get in touch through our contact page.